Pasteur Brand Storytelling Campaign

The essential brand persona: storytelling and branding

Storytelling is a well known and ancient art form. Fascinating and compelling characters have animated literature around the world from the beginning of the written word. Today, scientific research has laid the foundations for a sound empirical understanding of storytelling as a clear aid to memory, as a means of making sense of the world, as a way to make and strengthen emotional connections, ...

Pasteur

Louis Pasteur

detail, a valuable contribution and a positive demonstration of his "philology and erudition". The images receive, by comparison, cursory treatment. It is only after repeated perusals that the reader grasps how simple the material really is, basically three male-female pairs dateable to 1539 and their derivatives: the De Negker-Vogtherr set from Strasbourg; the Sabio set from Venice; and the Go...

Storytelling in different cultural context: Applications to hearing loss public awareness campaign

Copyright: Scopemed. Under Creative Commons licenses by-nc/3.0/ which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited. Abstract Hearing impairment is known to be one of the most frequent sensory impairments. This condition is known to be a hidden disorder which is under recognised and under treated all around the world. ...

The Pasteur Institute (1887- )

L'Institut Pasteur (The Pasteur Institute) is a non-profit private research institution founded by Louis Pasteur on 4 June 1887 in Paris, France. The Institute's research focuses on the study of infectious diseases, micro-organisms, viruses, and vaccines. As of 2014, ten scientists have received Nobel Prizes in physiology or medicine for the research they have done at the Pasteur Institute. Con...